Travel Bike is a mobile app concept designed to simplify bike rentals for tourists in Buenos Aires. The app offers an intuitive interface for browsing, booking, and managing bike rentals, with features like real-time availability, route suggestions, and integrated payment options.
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Travel Bike
Bike tourism in Buenos Aires made easy with a sleek rental app
ROLE:// UI Designer
TIME:// 2 months
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Overview
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Challenge & Solution
[ The Challenge ]
Urban bike rental services often have complex interfaces and unclear pricing. Users needed a solution that was as simple as hailing a ride-share, with transparent costs and real-time bike availability.
[ The Solution ]
We designed a streamlined 3-step booking process with live map integration, upfront pricing, and a clean visual language inspired by cycling culture and street photography.
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Tools & Technologies
> Figma > Photoshop > Illustrator
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Key Learnings
- → I'm not the target user: Designing for tourists required me to step outside my own experiences and consider diverse user needs and pain points.
- → Simplicity is key: A minimalistic design with clear calls to action significantly improved usability and user satisfaction.
- → Visual storytelling: Using imagery and design elements that resonate with the local culture enhanced user engagement and connection to the app.
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