HACK!
Built a brand from scratch for a DTF print shop. Brief: "more color."
Overview
HACK! prints custom shirts, accessories, and whatever Nico dreams up next. When he came to us, the brief was three words: "more color." Over 8 months we built the whole thing from zero — logo, voice, social content, ads, mockups, promo videos, full campaigns.
The Challenge
No clear direction. No references. Just "I'll know it when I see it" energy and a lot of enthusiasm. The challenge was turning that into a brand identity solid enough to work across print, Instagram, TikTok, and physical packaging.
The Solution
We started with a moodboard session that went full rainbow and never looked back. Bold type, saturated color, a tone somewhere between street culture and your funniest friend. Eight months later: a look, a feel, and customers who come back.
Tools & Technologies
Photoshop · Illustrator · Premiere Pro · After Effects · Figma · Canva · Meta Ads
Key Learnings
- "More color" is valid creative direction — sometimes a vague brief is just permission to go all in.
- Customers started recognizing HACK! in their feed before seeing the handle. That's brand consistency.
- For a print business, how you show the product IS the product. Good mockups sell shirts.